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About us.

More than just a vintage boutique, Bintēji was born out of a desire to move away from the "fast fashion" and give a second life to quality clothes, thus contributing to smarter shopping . The boutique offers personalized styling and image consultation services. They analyze, elaborate, advise and create a unique clothing style to meet their customers' needs.

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Binteji, which translates to "vintage" in Japanese, is an online store created by two Rwandan women with a passion for vintage fashion. Nicole Musoni, a rising star in the music industry, where art of authenticity has always been at the core of her creativity, has become a vintage junkie over the last ten years as her musical career has progressed. She gradually began to acquire one-of-a-kind items and quietly established herself as her own stylist. Lydia, who has had a passion for fashion since she was a child, chose to make it a concrete reality by pursuing studies in fashion marketing, where she was able to further her understanding of design, fashion history and marketing. When shopping they rarely found what they were looking for, that’s where vintage came into play and the Love for it grew day by day. The logical next step was to share their little treasures through an online shop. The goal is to offer these one-of-a-kind, eclectic pieces while preserving their uniqueness and authenticity. Binteji was formed out of a desire to move away from quick fashion, and provide these high-quality garments with a second chance at life, while contributing to smarter and more environmentally friendly buying.

Our story

© Binteji

© 2023 by Binteji.

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